Door to Door Flyer Distribution

• Attract new customers
• Reinforce your current marketing efforts
• Create excitement using special offers to build customer loyalty

Our door to door service is Follow-Along Newspaper Advertising service.

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What is Follow-Along Newspaper Advertising?

Follow-Along Newspaper Advertising is a flyer that is delivered at the same time of a Free Press Newspaper, however taking it to the home as a separate item. Newspaper have a high level of visibility and surpass all other forms of advertisements. When a reader picks up the morning newspaper, the flyer literally falls into their hands, obtaining immediate attention. This greatly increases the interest generated from prospects interested in your products and/or services.

Delivery Type:

• Loose flyers - taken to the door or placed on the outside of the paper
• Door Hangers- placed on the door knob
• Postit Notes - Posted on the outside of the newspaper

Delivery Areas Include:

West - Hamilton, Burlington,Oakville, Mississauga, Brampton, Etobicoke, Rexdale
Core - Toronto, York, Willowdale Downsview, East York, Beaches  
East - Scarborough, Oshawa, Whitby, Pickering, Ajax
North - Woodbridge, Concord, Thornhill, Maple, Markham, Richmond Hill, Aurora, Newmarket

Targeted by:

DELIVERY BY FSA : Delivery by FSA (First 3 Digit of Postal Code) is first level an advertiser uses to target their audience. An FSA contains approximately 10,000 households (5,000 to 15,000).

Link to Canada Post Maps

DELIVERY BY SECTIONS: We have divided each FSA into smaller sections of between 600-1500 households to target a smaller group best suited for an advertising campaign. Normally by sub-division. (ask your sales rep for support)

DELIVERY BY DEMOGRAPHICS- We have profiled a variety of predominant demographics such as home value, income levels, age of home, size of home, family type etc.   We can use this information to demographically select distribution by individual FSA segments (approximately 50 to 100 households per group.) (ask your sales rep for support)

How often do people actively seek advertising and shopping information?
Newspaper insert usage remains substantial. 46% of adults used newspaper inserts in the previous week for shopping planning, as did 64% in the past 30 days. 77% of adults read inserts at least occasionally.

Where do people turn, and when?
Sunday is the preferred DAY for delivery for 57% of readers. 66% of readers said they look at flyers with  newspapers.

What form of preprint delivery do consumers prefer?

Consumers were asked whether or not they had used any type advertising insert that came on a weekday or Sunday in the past week or past month.
64% of consumers had used a newspaper insert within the past 30 days.
46% of consumers had used a newspaper insert within the past 7 days.
46% of consumers had used a direct mail piece within the past 30 days.
29% of consumers had used a direct mail piece within the past 7 days.

How important are preprints in relation to other newspaper content?

Adults cite news over advertising as the dominant reason for buying or reading Sunday newspapers (51% over 31%). This means, however, that advertising is very important for a large segment of readers.

Which newspaper inserts do consumers read?

The following chart displays preferences for adults who ever read or look at newspaper advertising inserts:

Delivery Quality Management:
Our delivery service uses QA management processes that have been developed thru our years of experience.

Processes include and not limited to;

• Visual Audits by team supervisors
• Residence Telephone call-ins
• Contact with carriers via our Dispatch Center
• GPS tracking of our crews ( selected areas only) 

Advantages between using us vs Canada Post Unaddressed Mail

• Average savings of 50% based on contracted rates with Canada Post

• Flexible delivery plan

• Less rules about paper size and shapes

• Increased Ad Visibility - directly to home instead of with all other mailings such as bills

• Delivery to the Home NOT to the mail box at the end of the street ( Consolidated Mailboxes)

 

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CLICK HERE to View our Flyer Gallery with sample of ads