- Define your target.
You may have many target markets but each needs to be well defined.
Over 50,000 different lists are available in North America for
business and consumer target markets.
- Determine the best method to reach your target.
Mail, phone, fax, email, or any combination.
- Perfect the offer.
Does your offer have credible value? Is it understandable, relevant,
unique, imaginative, urgent, and risk free? Have you communicated the
next step for your prospect to take?
- Set the timing.
When is the best time for your message? How long until the
follow-up?
- Start now!
Then get ready to handle the increase in business. Nothing ensures
success more than a prompt response to customer enquiries!
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